Nielsen Top 10s (Internet)

Internet

Top 10 Global Web Parent Companies, Home & Work
May 2012
Rank Parent Unique Audience Active Reach % Time Per Person (HH:MM:SS)
1 Google 413,680,921 91.5% 3:35:39
2 Microsoft 350,881,523 77.6% 2:09:11
3 Facebook 323,237,003 71.5% 6:14:47
4 Yahoo! 246,664,586 54.6% 2:35:56
5 Wikimedia Foundation 175,273,637 38.8% 0:14:47
6 eBay 148,233,476 32.8% 1:21:55
7 Amazon 144,048,650 31.9% 0:28:19
8 InterActiveCorp 137,289,080 30.4% 0:08:52
9 Apple Computer 128,030,073 28.3% 1:53:21
10 AOL, Inc. 93,083,610 20.6% 2:04:46
Source: Nielsen
Top 10 U.S. Web Parent Companies, Total
May 2012
Rank Parent Unique Audience Active Reach % Time Per Person (HH:MM:SS)
1 Google 182,356,000 83.6 2:59:55
2 Microsoft 152,886,000 70.1 1:51:46
3 Facebook 152,718,000 70.0 6:53:34
4 Yahoo! 142,967,000 65.5 2:31:18
5 InterActiveCorp 89,976,000 41.2 0:13:11
6 Amazon 85,685,000 39.3 0:40:04
7 AOL, Inc. 85,071,000 39.0 2:23:56
8 Wikimedia Foundation 76,537,000 35.1 0:21:03
9 Apple 72,769,000 33.4 0:58:00
10 eBay 69,491,000 31.9 1:08:52
Source: Nielsen
Top 10 U.S. Online Video Destinations, Total
May 2012
Rank Parent Unique Viewers
1 YouTube 136,075,000
2 Yahoo! 43,336,000
3 VEVO 42,025,000
4 AOL Media Network 25,568,000
5 MSN/WindowsLive/Bing 24,345,000
6 Facebook 23,159,000
7 The CollegeHumor Network 22,892,000
8 Hulu 15,480,000
9 Perform Group 11,987,000
10 ESPN Digital Network 11,394,000
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