comScore Releases August 2012 U.S. Search Engine Rankings

RESTON, VA, September 12, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthlycomScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.4 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 66.4 percent market share, followed by Microsoft Sites with 15.9 percent and Yahoo! Sites with 12.8 percent. Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.

comScore Explicit Core Search Share Report*
August 2012 
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Aug-12
Total Explicit Core Search 100.0%
Google Sites 66.4%
Microsoft Sites 15.9%
Yahoo! Sites 12.8%
Ask Network 3.2%
AOL, Inc. 1.7%

*“Explicit Core Search” excludes contextually driven searches that do not 
reflect specific user intent to interact with the search results.

More than 17 billion explicit core searches were conducted in August, with Google Sites ranking first with 11.3 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.2 billion, Ask Network with 550 million and AOL, Inc. with 292 million.

comScore Explicit Core Search Query Report
August 2012 
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Aug-12
Total Explicit Core Search 17,046
Google Sites 11,317
Microsoft Sites 2,710
Yahoo! Sites 2,177
Ask Network 550
AOL, Inc. 292

“Powered By” Reporting

In August, 68.8 percent of searches carried organic search results from Google, while 25.3 percent of searches were powered by Bing.

 

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