Archive for November, 2012

ArabNet Riyadh 2012 Conference to discuss the Boom in Arabic Digital Content in Saudi Arabia

Juniper Research: Expected income from e-books to rise to $9.7 Bn by 2016.

Users in Saudi Arabia generate 40% of Arabic tweets and 35% of Arabic web content

70% of Internet users in Saudi Arabia conduct their search in Arabic

Ritadh Noember 4, 2012: Digital expert Omar Christidis, Founder of ArabNet, the hub for Arab digital professionals and entrepreneurs explained that KSA is currently the largest digital market in the MENA region – with almost 40% of all Arabic tweets, half of Wikipedia’s Arabic content and 35% of all Arabic content on the web coming from Saudi Arabia. Furthermore, more than 70% of internet users in Saudi Arabia conduct their searches in Arabic, and almost 60% of the Kingdom’s users access Facebook through Arabic accounts. Additionally, Saudi Arabia has one of the highest mobile penetration rates in the world.

He also explained that in spite of the fact that Arabic is the 7th most popular language on the Web, Arabic content on the web is no more that 2% globally. We are seeing increasing initiatives to create Arabic content, especially in Saudi Arabia. Arabic online video is one of the hot sectors in Saudi Arabia, which has the highest per capita daily consumption of YouTube in the world. . Young Saudi production studios, like UTURN Entertainment and C3 Films are disrupting the media industry, releasing shows on YouTube that are garnering more than 1 million views per episode.

Omar Christidis, the founder of Arabnet, also added that Arabic digital content will
be one of the main themes addressed at the ArabNet Riyadh conference, taking place
at the Four Seasons Riyadh on November 21-21 and hosted by the Badir Technology Incubation Program, part of the King Abdulaziz University of Science and Technology. More than 50 expert speakers and 600 attendees will gather to discuss the latest trends and opportunities in the Saudi Arabian web and mobile business. The Conference is organized by Arabnet that has already staged a number of successful digital events in Beirut and Cairo. The conference will also highlight content Arabization and localization initiatives like that of Taghreedat which is partnering with Twitter and the Wikimedia Foundation. Abdullah Mando, CEO of UTURN, and Abdulaziz Al-Shalan, Marketing Manager of C3 Films, will be at ArabNet Riyadh to discuss monetization models for online video businesses as well as how to build and grow audiences and produce original and effective video content for web.

Similarly, the rapid uptake of tablets has also opened new opportunities for mobile content publishing and has increased demand for e-books. Global revenues from e- books are forecast to grow to $9.7bn by 2016, according to Juniper Research, and the percentage of revenues generated by publishing houses and book retailers from e- book sales is on the rise. In the Middle East, companies like Flagship Pro and Ertiqa are working closely with publishers to ensure that Arabic books and content are available for Arabic tablet users. Seventy percent of the titles in Rufoof Online, a digital library app developed by Flaghsip Pro, are in Arabic, and the company is working with English publishers to translate exclusive and original content into Arabic. The availability of these apps is opening new markets and possibilities for Arabic content developers and publishers which will be explored at ArabNet Riyadh by Badr Ward, CEO of Ertiqa, and Shadi Hassan, Founder and Managing Director of Flagship Pro, among others.

The growth in demand for content via mobile, be it apps, games or e-books is in turn leading to an increase in demand for mobile advertising. This year alone, global mobile ad spending is expected to rise 62% to $6.4 billion. In the Middle East many clients
are hesitant to venture into mobile advertising, but this is starting to change with the successes that mobile advertising campaigns are achieving. Wael AlFayez, Managing Director of Numu Multimedia, the digital arm of the Saudi Research and Marketing Group, explains that the campaigns his company has run on mobile generated more than double the rates of engagement as web. “We are in the process of educating the market on the importance of mobile and how it has changed the way we consume media. Saudi Arabia has one of the highest mobile penetration rates in the world, which makes mobile the right tool for brands to reach their target audience,” says AlFayez, who will be speaking at ArabNet Riyadh along with Wael Quader, CEO of Nuqoush Mobile Media Group among others.

ArabNet Riyadh will also explore the latest in e-commerce, social media, and gaming. The conference will also highlight the most promising Saudi and Arab entrepreneurs, who will compete in ArabNet’s signature competitions, the Ideathon and Startup Demo, and have the chance to pitch their ideas and companies in front of investors
and the media. “There’s no doubt that Saudi Arabia is now living a new beginning in terms of entrepreneurship, especialtoly in the fields of web and mobile, and I think
this is the right time to encourage Saudi youth both financially and morally,” says Faris AlRashid, Chairman of Oqal, an angel investor network based in Riyadh. The Ideathon Competition, sponsored by Qualcomm, is targeted at individuals with promising ideas for a web or mobile business, while the Startup Demo targets nascent digital companies with strong business potential.

In Any Language, Content is Still King

October 29, 2012
Hispanic consumers in the U.S. spent more than five hours a month per person watching video on a mobile phone during the first quarter of 2012, a 22 percent increase in usage over a year ago, according to Nielsen’s Cross-Platform Report. With video now available across a variety of devices, it’s to be expected that Hispanic consumers want more content options, a topic explored in a recent Nielsen consumer study commissioned by Univision.

When it comes to digital video—specifically content viewed through a subscription service such as Netflix, an ad-supported service like Hulu Plus, or purchased individually through a service like iTunes—60 percent of Spanish-speaking U.S. Hispanic consumers surveyed feel there’s a lack of Spanish-language content. Of course, more content across of variety of genres would be ideal, but the most valued include music videos and TV shows, according to 40 and 39 percent of the U.S. Hispanic consumers who responded, respectively.

While cost of digital services can be a barrier to use, the survey also found that some Spanish-speaking U.S. Hispanic consumers are still willing to pay for the Spanish-language content they really want. Twenty-one percent of respondents said they are willing to pay for new movies, while 15 percent said they wouldn’t mind paying or paying extra for sports content. Among those surveyed, episodes of current TV shows are also considered one of the most valued and appealing forms of digital content.

Spanish-language Digital Content

Most Wanted

Most Willing to Purchase
Music Videos 40.0% Movies (New Releases) 21.4%
TV Episodes (Current Season) 39.0% Sports 14.8%
TV Episodes (Past Seasons) 38.5% TV Episodes (Current Season)

12.8%

Methodology: A survey of over 1,000 adults aged 18-49 of Hispanic origin who speak at least some Spanish and have an Internet connection at home or on a mobile device. Respondents were also involved in making decisions about their household’s television and/or Internet services.

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