Archive for January, 2012

Yahoo expands sharing of stories through Facebook

Yahoo is deepening its connections with Facebook’s online social network.
The latest bond announced will enable Facebook users to share more of their activities on Yahoo’s websites, including which stories they are reading.
Yahoo Inc. introduced the Facebook-sharing option in its main new section three months ago. The same feature will now be available in 26 other parts of Yahoo’s site, including its “OMG” service for entertainment news and sections devoted to television, movies and games.

Adspend in the MENA hit $17bn in 2011 with a 9.5% lift on 2010.

Ipsos MediaCT, a research group, suggested adspend in the Middle East and North Africa hit $17bn in 2011. Although this constituted a 9.5% lift on 2010, the addition of new channels drove such a trend.
“In some markets we have added a lot of new media that were not monitored in the previous year,” Elie Aoun, Ipsos MediaCT’s president, Middle East, Africa and Pakistan, told the National. “Overall, I would say that it’s kept the same level of expenditure.

YouTube, Facebook and Hafiz are fastest-rising queries in KSA.

YouTube was the fastest-rising search term on Google in Saudi Arabia in 2011, according to the search engine.This was followed by Facebook and “Hafiz,” a national program for job seekers in the Kingdom.
When searching for people, Saudis were most interested in a diverse range of personalities including Muammar Qaddafi, chef Manal Alalem and imam Maher Almaakulai.
“Every day we get more than 1 billion searches on Google for information worldwide and today we are very excited to share with Internet users in the Kingdom the Google Zeitgeist, which reveals the year-end results of the fastest-rising search queries they have conducted throughout the year,” said Abdulrahman Tarabzouni, regional manager for emerging Arabia at Google.